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Fake vs real benefits

I am flying to Las Palmas and I am trying to figure out why there is only one lounge at that airport?

My Master card World Elite gives me the bonus to use something that is really used by a majority of their customers and they present it as an amazing benefit.

A lot of companies are trying to give you the impression of amazing benefit, but in reality they don’t provide you the value you seek. This makes them easily replaceable. A better offer would had been for me to receive miles for traveling or cashback. What I like is when companies create a complete ecosystem and give you access to their tier for free when you buy one of their products. This ensures you will experience way more pain when you try to leave them.

When building a business, don’t just provide fake benefits, provide real value to your customers in order to keep them happy and make shifting to different service impossible.

 

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