Recently I read about the stock fall of Netflix and how it is getting more and more expensive for them to keep up with fresh content and how it is hard to increase their sales.
The dream for any founder is to be the dominant in their field, but what is the price they pay.
See as an example Nokia, who were the dominant business in the mobile market until they weren’t.
This means that being the best in any category is temporary as everything else.
Once you go down that road, you tend to do more of the same, which gives your competitors a chance to do something totally different and steal your precious first place.