Authenticity is rare. After reading the 100nd post from coaches who go from zero to hero using the same blueprint it finally striked me.
Coaches is a business like any other, most people don't know what to do and they go to market gurus.
Those gurus teach them to be authentic, but also to be stuck in a frame. Something that maybe worked for that guru 2 years ago.
The issue with the secret and the winning formula is that is stop being a secret once enough people do it.
And for coaches there are planty of people doing the same thing. The best take away is for anyone doing coaching business is to choose wisely from whom they would like to learn from and what they would like to become as people. If they failed to do so they might not like what they become in the future.