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The growth trap

 One product I really like is Moov. The idea is amazing, but now when I checked their app store and social media, they seem to be abandoned.

No new posts since 2018 and no new app updates for over 2 years. What does it mean for me as a user?

My confidence in this product is shaken. Would there be an adequate support? Will I receive new updates?

Another great product I enjoy is TypeMatrix. They seemed to share the same social media silence.

How come good products gave up on being noticeable?

Posting is for free, but people judge your products by the amount of engagement you have.

Maybe they had created their tribe of fans buying their services and they don't need additional market share? I doubt it.

Companies are hurt when they lack UX Content Strategy. And this is something we can all take away.

You might have the best product or service, but if you are unable to promote it daily and reach out to your target customers, it will be very hard for you to be successful!

 

 

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