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Personal branding is dead... kind of

 A long time ago, you have people from countries who were very popular and people from countries who were not so popular.

As an expat myself, when I go to a network meetings there is a very common question we all ask: "Where are you from?".

The answer to the question brings all kinds of stereotypical reactions to you. For instance, if you are from Czech Republic, people might ask you about the hockey or beer and so on.

With the current world situation, we see a major shift in the perception of one country. We all know which.

People who were previously welcomed everywhere are now isolated. Air traffic is blocked and so on.

What would it mean for the citizens of that country?

In the short term, they won't feel welcome anywhere and for many, this fact will feel unfair. After all, they might have nothing to do with the current situation. So even if someone is against the politicians who took unpopular decision, they will still face the criticism for it.

We live in a global community. But no matter what we do, if the country we associate ourselves with has a bad reputation, no matter the strong branding that we have, we will suffer.

Is this unfair? Indeed, it is. But this is sadly the situation in the world we live in at the moment.

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