If everything works fine, it is hard to be noticed.
When a project is getting bad, then people start to notice you and once you go to crisis mode and manage to achieve resolution, you receive congratulations.
This is a story and narrative some companies try to promote to their colleagues. This also shows the leadership appreciation. The issue in life is the balance between give and take. Once such an approach becomes the norm, then the company for sure will lose its market edge.
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