User testing cafe edition

User testing is the key to learn why some customers might never come to use your service.

I was curious about the #starbucks free refill policy. So I decided to test it out.
I went to a #starbuckscoffee and asked for a free refill.

I am not used to such a concept, so it made me feel uncomfortable, which could indicate that other people will probably not use it so much as well. (still an assumption)

But guess what, there was no such thing in #czechrepublic , even though on the website and the app I used, it says it is possible.

I wonder if this inconsistency hurts the brand? I visited the branch with a promise that was never fulfilled. On the positive note, the refill was less than 1 euro so it seems like a good deal. But it makes me wonder if some people would not return because of this misleading promise.

The moral is when you establish a business and build franchises, try to establish a single vision for all the branches to reduce the chances a customer might not be satisfied.

Comments

Where is the performance and load testing

I am reading the book “That will never work” by the founder of Netflix. From a technical point of view, something that really intrigues me is their launch process. The engineering team proposed an increase in server bandwidth to accommodate a higher request volume; however, the business unit expressed uncertainty regarding the projected demand. This result in a lot of guess work and a huge stress on the engineering team during the launch day. On the positive end, they did have stage and prod environment, which is a best practice approach. Scalable system architectures are now critical, yet comprehensive load and performance testing remains insufficiently prioritized. Similar things happened to Healthcare gov on it’s launch day. The key takeaway is the importance of proactive planning and scalable system architecture to accommodate fluctuating demand.

The last post

This is the final post of 2023. I plan to take a break now. I wish you happy celebrations of 2024 and may next year bring us more joy and prosperity and focus on the most important things.

Perks of being part of a non-profit

When you join a non-profit, you do it because you believe in the cause. However, if you do something for free, you expect work and people you work with to motivate you to do your fully. If the culture is already toxic, don’t expect you will be able to change it. Then the perks of being part of non-profit are replaced with the pain of being in an organization that even doesn’t pay you. This is also the issue with political parties which want to attract people to promote their ideas. Most of the time, people see how bad the situation is and run away. Let this be the message for all the people who want to build something new based only on the idea. Give your followers or colleagues something they can embrace and enjoy to be able not only to at

Welcome to my journey!

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