Fixing the core problem

There are so many niches these days. But do they really fix their core problem?

Let me give you an example of a business model.

Very few people want to be lonely, but also very few people want to meet strangers.

This is a problem. And if you have been to any networking event, you will definitively know that there are very real reasons why people feel anxious.

Meeting new people can be exciting or incredibly frustrating.

So instead, the companies created a cure called alcohol.

But this is not really a cure. Many people overuse and abuse with this substance, just because of stress or social pressure.

Did alcohol solve the issue of meeting people or made the things worse? If you look at the statistics of all the alcohol abuse, it definitively didn’t help a lot.

Did Instagram solve the problem of being more connected with people using pictures?

Again, no, it just created more social media addiction.

When you create a business, look for a way to solve the core problem first, because we definitely need more businesses like that!