How does mobile first affect the branding nowadays?
I love the explanation made by this video.
There is a cycle in the branding for the companies.
In the beginning, they were almost cartoonish. Then they become more complex and detailed. The current phase for the brands is to go back to a simple design.
Think about your company’s brand and how important it is in this current stage of the company development?
If you are a startup, you can benefit from this simplified trend and spend less time on branding and more on client acquisition.