A few years back, during COVID times, we were convinced that we live in the most divided time.
Before that was the global warming period, again we were convinced that we live in the most divided time in history.
Now war and inflation, again we were convinced that we live in the most divided time in human history.
What did we learn?
There will be new and new opportunity to be divided. Such situations don’t solve any problem, but focus the energy towards group separation and identification.
And in the end, nothing is being resolved.
You don’t want to have such division in your business and products. You want to make it easy for your customers to adopt your solutions. After you do the first division(segmentation) you must do everything in your power to attract and keep your loyal fans. This is the only way to succeed in an ever dividing world.