Dictionary defines influence as “the capacity to have an effect on the character, development, or behaviour of someone or something, or the effect itself.”
In the past, influencers were rich and powerful people. Those were the nobility first. The kind and its court. As the amount of people grow, there was a bigger chance for non-nobility to influence the opinions of people.
Then the influence is distributed to a non rich people. The so called TikTok and Instagram influencers.
The issue is as more and more influencers come, the less likely is for people to fact check what everyone is saying and less likely for an accountability when someone is laying.
Influencers are usually not rich and they use opportunities they have to earn money ethically and unethically.
There are more and more situations where finally the law is catching up and influencers are being held accountable and jailed for false advertisement.
So next time you stumble across influencer, first carefully fact check their claims before you decide to trust them.