The cost cutting approach

I just read that Google tries to cut costs, by reducing the supplies their employees can use and stopping purchasing new PCs for their employees and also fitness memberships.

After 6 months into the recession, such action seems to be a little too late. But in the right direction.

But shouldn’t this had happened before they announced the cost cuts?

Since the damage is done, Google had to fire some of their talents. Google and other big tech companies shift their image from a great company to work for to one that doesn’t care about its employees. And this is hard to change.

Sometimes, when you cut the costs using the wrong approach, you actually cut your brand credibility.