Quick check on his blog site and you can see that he has 2.3 million backlinks. This means that 2.3 million sites refer to him with a link. So, there are 2.3 million chances more that people will see his site and get to know who Seth is. How he did that? He takes part in many podcasts and constantly markets himself. And that is the power of networking. If you believe in “if you build it they will come” attitude, you are at a tremendous disadvantage. How tremendous? If you want to compete with Seth, you are in 2.3 million disadvantages.