Quick check on his blog site and you can see that he has 2.3 million backlinks. This means that 2.3 million sites refer to him with a link. So, there are 2.3 million chances more that people will see his site and get to know who Seth is. How he did that? He takes part in many podcasts and constantly markets himself. And that is the power of networking. If you believe in “if you build it they will come” attitude, you are at a tremendous disadvantage. How tremendous? If you want to compete with Seth, you are in 2.3 million disadvantages.
I am reading the book “That will never work” by the founder of Netflix. From a technical point of view, something that really intrigues me is their launch process. The engineering team proposed an increase in server bandwidth to accommodate a higher request volume; however, the business unit expressed uncertainty regarding the projected demand. This result in a lot of guess work and a huge stress on the engineering team during the launch day. On the positive end, they did have stage and prod environment, which is a best practice approach. Scalable system architectures are now critical, yet comprehensive load and performance testing remains insufficiently prioritized. Similar things happened to Healthcare gov on it’s launch day. The key takeaway is the importance of proactive planning and scalable system architecture to accommodate fluctuating demand.
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