Skip to main content

The wrong kind of coaching business

 Business is hard. Especially when you start. As a coach, the main thing you need to advertise to your audience is what you bring on the table.

By definition, coaches should ask questions and provide insights. But, the business already asks the same questions. So why would a business invest money and time to hire you?

I am fascinated to see how some coaches want to validate their business model and provide services for free to big organizations.

This is a very na├»ve approach, because big organizations don’t care about your services, your validation of the workshops, and so on. The big organizations want to provide value and not to waste one day of the team in workshops. Workshops with someone who wants to validate their business.

Just reading such asks makes me wonder if such aspiring coaches are suitable for organizations focused more on constant productivity?

Especially now with the changes in the business climate, nobody has the resources to stop the activities just to validate your idea.

Hopefully, this post will provide insights to people who want to get big corporations as their clients and re-think their business strategy and approach.

Comments

Popular posts from this blog

The messy meeting

When you know there will be a messy meeting and there is nothing you can do about it, the best thing to do is to avoid it. Messy people produce messy meetings, and they take the time and the energy of everyone who is part of it. That is why instead of being part of this drama, find a better team and better meetings to invest your precious energy.

When you forget

When you forget to show up on time, you lose your credibility. When you forget to save your work, you lose momentum. When you forget to go to a business meeting, you lose the additional revenue. To forget is the ultimate sign of lack of focus. You need to focus on what you do to be able to achieve the next level.

Twitter is a dead long live twitter

 Corporate rebranding takes time. It is carefully calibrated and represents the new directions of the company. Unless it is Twitter. Then the change can happen in a matter of a week. The domain x.com pointed yesterday to a page with one character “X”. Today it redirects to the twitter domain and soon we might see the dead of the bird and the birth of the symbol “X”. This change will be followed carefully and we can all learn from the mistakes Elon Musk will do during this transition. He already is very famous with the mistakes he did during his first weeks in the company. Can the company survive such a transformation is another open question? There are already some competitors like Mastodon and Instagram very own Threads. But the vision of Elon Musk is to turn this app more like WeChat, the Chinese mega app that combines many features. The issue with such a combination of too many businesses and too many regulations might play a crucial role in the downfall of the company. Many times s