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The wrong kind of coaching business

 Business is hard. Especially when you start. As a coach, the main thing you need to advertise to your audience is what you bring on the table.

By definition, coaches should ask questions and provide insights. But, the business already asks the same questions. So why would a business invest money and time to hire you?

I am fascinated to see how some coaches want to validate their business model and provide services for free to big organizations.

This is a very na├»ve approach, because big organizations don’t care about your services, your validation of the workshops, and so on. The big organizations want to provide value and not to waste one day of the team in workshops. Workshops with someone who wants to validate their business.

Just reading such asks makes me wonder if such aspiring coaches are suitable for organizations focused more on constant productivity?

Especially now with the changes in the business climate, nobody has the resources to stop the activities just to validate your idea.

Hopefully, this post will provide insights to people who want to get big corporations as their clients and re-think their business strategy and approach.


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