One of the easiest and hardest thing to do when you work or build a company is to create a trust.
If you hire “A” players, trust is easy. Such people naturally want them and people around them to succeed.
If you hire “B” players, this is another issue. They are worried someone else will take over what they do. They will be focused on controlling people and, at the end, trust will never be a norm and a company culture.
If you hire “C” players, forget about culture changing. They will over-promise and under-deliver. They won’t know how to approach such task and they rarely are incentive or innovative.
Unfortunately, from time to time I need to work with “C” players and it is frustrating, but for the sake of my sanity I am getting better in letting go of my need to innovate and apply the best solutions just to avoid conflicts with people who are unable to process new ideas. Then it is very hard to have trust when you know that people you work with don’t have the same level of passion and competency.